*bonqo was a classifieds site gearing up to create a massive presence in the world of online classifieds. Based off of the mother site, sahibinden.com in Turkey, *bonqo had a goal to establish themselves as an online classifieds site in America to be reckoned with. It provided a platform of safer users, safer screening techniques, and a safer overall online community of buyers and sellers. Phantom Design was brought onboard by The Okori Group to create the branding, corporate identity, and conceptualization of this enterprise site. *bonqo wanted a modern, fresh and clean look for their online classifieds site. They specified needing a smart representation of their brand.
We conceptualized and developed materials that provided *bonqo with options within the guidelines given to us. The final concept incorporated the idea of searching everything within a database and thus, the asterisk symbolized this. By selecting Helvetica as the base font, the logo could be easily replicated in plain text for SMS and email notifications.
We worked closely with The Okori Group to design and develop the front-end portion of the comprehensive posting engine and faceted search engine for the *bonqo site.