Instant conference needed a way to get a quick conference started. The ease of use for clients was important. We also wanted to help the clients enable their users to pay them easier and faster.
How does one go about creating conference that could be enabled within a matter of seconds for up to 150 users at a time? Phantom Design somehow knew. It was like we were born for this stuff. We enabled this in addition to establishing a micro site was to promote this service. We did this with an AJAX rich dashboard which started a better sales funnel, enabling customers to gradually engage with the product, becoming paying customers.