The folks at lessonplanet.com needed a re-design for their sales funnel. Phantom Design wanted to help because, well, education is important. We were happy to get involved with with project.
Through multivariate testing, we developed and designed the “My Account” section by adding the following components: full billing section, social media, messaging center, and user generated content. By adding these, the section was more accessible and user-friendly, making it easier for users to make payments to lessonplanet.com.