When we were given the opportunity by NoJuice for a redesign, we thought it was a great opportunity to work with an interesting site. We were right. What they wanted exactly was a complete overhaul of their UI/UX as well as incorporate partners and sponsors branding for March Madness 2012.
Phantom Design contributed to this project by designing and developing a heavily branded and advertiser friendly site. We then added a new tournament core functionality. The result was a fresh new design and usability for consumers to navigate through.